A Strategic Deal Bringing Iconic Board Games to the iGaming World
In a groundbreaking move that’s set to reshape the online casino landscape, Evolution AB has secured an exclusive, multi-year licensing agreement with Hasbro, the global entertainment powerhouse behind Monopoly and other beloved board games.
This deal will see Evolution develop and launch live casino and slot games based on Hasbro’s most iconic titles, starting in January 2026. For players, this means a fresh wave of interactive and branded gaming experiences, blending nostalgia with cutting-edge technology.
What’s in the Partnership?
The agreement gives Evolution exclusive rights to create online casino games across Hasbro’s extensive portfolio. Expect to see new titles such as:
- Monopoly Filthy Rich
- Monopoly Roulette
- Game Night
- And more branded games under the Hasbro Games umbrella
The partnership spans Evolution’s full house of game studios, including:
- Ezugi
- NetEnt
- Red Tiger
- Big Time Gaming
- Evolution Live Casino
Claire Hunter Gregson, Hasbro’s Director of Gaming Relationships, shared her excitement:
“We’re all about play – whether it’s classic board games or casino experiences. We’ve chosen Evolution as our exclusive partner to bring our brands to life in fresh, exciting ways for our adult fans.”
A Perfect Match for Global Online Casino Growth
With its vast reach and innovation-first approach, Evolution is well-positioned to elevate Hasbro’s classic titles into thrilling real-money gaming experiences.
Todd Haushalter, Chief Product Officer at Evolution, commented:
“Monopoly is arguably the world’s best casino brand. We’re thrilled to build immersive games not just around Monopoly, but many of Hasbro’s legendary titles.”
This move is a clear sign that branded online casino content is becoming a cornerstone of player engagement and market expansion strategies worldwide.
Regulatory Hurdles: Evolution Cleans House
While Evolution is making headlines for the Hasbro deal, it has also been navigating regulatory challenges.
UK Market Under Scrutiny
In December 2024, the UK Gambling Commission launched a review of Evolution’s license after discovering its games were available through unlicensed UK operators. CEO Martin Carlesund responded swiftly:
“We’re fully aligned with the UK Commission’s goals. We’ve taken decisive technical steps to restrict access to our games, ensuring only licensed UK operators can offer them.”
Exiting Grey Markets Impacts Profit
As part of a broader effort to strengthen compliance across Europe, Evolution has begun exiting unregulated (black and grey) markets. This transition, while strategically important, did affect profitability.
- Q1 2025 Profit: €254.7 million – down 5.4% year-on-year
- Group Revenue: €521 million – up 3.9% compared to Q1 2024
Despite short-term financial dips, the company remains confident that long-term gains from compliant growth and branded content will drive future success.
What This Means for Online Casino Players
This partnership opens up exciting possibilities for players across regulated markets:
- Branded Games: Access new titles built around familiar Hasbro themes
- Live Casino Entertainment: Enjoy real-time gaming with interactive features
- Safe & Regulated: Evolution’s renewed compliance focus ensures games are delivered through licensed operators only
Whether you’re a Monopoly fan or a casual player, these upcoming releases promise a new level of fun and authenticity in the iGaming space.
Evolution + Hasbro = A Winning Hand
With iconic brands, cutting-edge tech, and a commitment to responsible gaming, this partnership between Hasbro and Evolution is more than just a licensing deal—it’s the future of entertainment in online casinos.
From themed slot machines to immersive live dealer experiences, this collaboration has the potential to redefine how players interact with both classic games and modern gambling platforms.